Marketing Product Selection Platform

What it was

A Tmall campaign selection admin: structure the assortment pool by category, then add analytics and models.

What was stuck

Category campaigns needed different supply and assortment structures without a unified, flexible selection system.

Approach

• Analyzed pools by user traits, scenarios, and competition; co-built product-strength models with algorithms.
• Visualized assortment structure and insights while supporting category-specific needs.

Outcomes

• After launch, supported merchandise supply across multiple marketing campaigns.